Personas

One of our early efforts to kick off user research at InkSoft involved creating personas. Although UX thought leaders have conflicting opinions on the value of personas, I thought it would be valuable to attach a face and a purpose to our subscribers.

In our case, it made sense to build personas based on our subscribers’ usage of the platform.

I began with Proto personas — profiles created based on little to no research. This aided me in building the persona template that we could use or modify for future efforts to categorize our customers according to need.

I left out traditional persona details, like age and marital status. These details are not as valuable to us. It was more important to personify the shop itself, and collect details that would add value to a case study.