Resume — Barbara Broadnax

Summary

Senior Product Designer with 8+ years of experience designing complex, regulated digital products across aviation, SaaS, and e-commerce. Combines deep human-centered design expertise with hands-on AI tool fluency — using generative AI, prompt engineering, and vibe coding to accelerate prototyping, build functional web applications, and ship accessible digital experiences. Proven ability to lead cross-functional design strategy, define product requirements, and translate ambiguity into clear, scalable solutions. Seeking remote roles at the intersection of product design, product management, and design technology.

Core Competencies

AI & Emerging Tools: Prompt Engineering · Vibe Coding · Claude · ChatGPT · Midjourney · Microsoft Cowork · AI-Assisted Prototyping

Product & Strategy: Product Thinking · Requirements Definition · Roadmap Contribution · Stakeholder Alignment · OKRs · Data-Informed Decisions

Design: Figma · Design Systems · High-Fidelity UI · Responsive & Mobile-First · Interaction Design · End-to-End UX Process

Technical: HTML · CSS · React (Vibe Coding) · WCAG 2.2 / 3.0+ Accessibility · Omnichannel Design · Design-to-Dev Handoff

Research: Usability Testing (Moderated & Unmoderated) · Qualitative & Quantitative Analysis · Discovery Research · A/B Testing

Collaboration: Agile · Cross-Functional Leadership · Workshop Facilitation · Design Reviews · Inclusive Team Practices

Professional Experience

Senior Product Designer April 2022 – Present

Alaska Airlines / Hawaiian Airlines — Remote

Lead design for large-scale modernization of the Manage Reservation experience, serving millions of passengers across web and native mobile platforms in a complex, regulated environment.
Partner with product managers to define problem statements, shape requirements, and prioritize features — balancing user needs, business objectives, and operational constraints.
Integrate AI tools (Claude, ChatGPT, Midjourney) into daily design workflows to accelerate ideation, generate content, draft documentation, and rapidly prototype interaction concepts.
Contribute to the evolution of an enterprise omnichannel design system, ensuring accessibility (WCAG compliance), visual consistency, and scalability across all digital touchpoints.
Design high-fidelity interfaces and interactive prototypes in Figma; facilitate usability testing and synthesize qualitative and quantitative insights to drive iterative improvements.
Collaborate closely with engineering teams to ensure design fidelity in production, participating in code reviews and providing implementation guidance via HTML/CSS fluency.
Facilitate cross-functional workshops and present during design and product reviews, articulating rationale, tradeoffs, and measurable user impact to executive stakeholders.
Champion accessibility initiatives and inclusive design practices, ensuring experiences meet or exceed WCAG standards across the Alaska/Hawaiian Airlines digital ecosystem.

UX Designer January 2020 – May 2022

IPRO — Tempe, AZ

Supported consolidation of four siloed applications into a unified SaaS platform, improving workflow clarity and reducing user task completion time.
Partnered with AI and data science teams to improve usability of complex NLP-powered workflows, translating machine learning capabilities into intuitive user interfaces.
Conducted 10–25 discovery and usability sessions per month, rapidly iterating designs based on user feedback within Agile sprint cycles.
Contributed to scaling the organization's design system, establishing reusable component patterns that improved cross-team consistency and development velocity.
Designed responsive, high-fidelity interfaces aligned to both business objectives and technical feasibility constraints.

UX Designer May 2017 – January 2020

InkSoft — Tempe, AZ

Led transition of a desktop-only e-commerce platform to mobile-responsive and mobile-first experiences, increasing mobile engagement.
Advocated for integrating user research into sprint planning, establishing research-informed design as a team practice.
Worked within and contributed to a Material UI design system, maintaining visual and interaction consistency across product features.
Created low- to high-fidelity designs using Sketch, InVision, and Adobe Creative Suite; partnered with developers using HTML/CSS to clarify implementation details.

AI-Powered Projects & Independent Work

MTRCD — Modern Toolkit for Reaching Compliant Design · mtrcd.com

Founded and built a comprehensive WCAG 2.2 quick-reference tool covering all 56 Level A and AA criteria with plain-English explanations and code snippets — vibe coded with Claude and deployed as a monetizable web product.
Developed ChollaCalendar, an enterprise-grade accessible booking calendar component (WCAG 3.0+ compliant) with 22+ customizable color properties, responsive down to 360px, built through AI-assisted development.

Education & Certifications

Interaction Design Certificate — Nielsen Norman Group

BFA, Graphic Design — West Chester University of Pennsylvania