Three industries. Seven shipped products* One through-line: design that performs.

The companies

01 IPRO
Legal technology

Enterprise software that helps legal teams manage, review, and produce millions of documents in litigation and investigations. High stakes, complex workflows, zero room for error.

02 Alaska Airlines
Commercial aviation

A major U.S. carrier serving tens of millions of travelers each year. Digital products span booking, check-in, and post-purchase experiences, all while navigating DOT regulations and legacy infrastructure.

03 InkSoft
E-commerce

A platform for custom print shop owners to run storefronts, create designs, and manage orders. Built for small business operators who need powerful tools without enterprise complexity.

Company Project Role Outcome
IPRO Named Entity Recognition Product Designer 4.1 / 5 in concept testing InkSoft Design Studio: Signs & Banners Product Designer New revenue module, shipped on time Alaska Airlines View Reservation Lead Product Designer 120% lift in car rental bookings

Legal discovery. Commercial aviation. E-commerce. Each industry came with its own constraints, regulatory requirements, and high-stakes users.

And by high-stakes I mean seriously high. When our product manager left early in a modernization project, I absorbed the role. I took on stakeholder meetings, managing the roadmap, and keeping design moving. The product shipped on time.

IPRO Search & Redact Product Designer Workspace redesign, annotation UX IPRO Early Data Assessment Product Designer Net-new pre-discovery product Alaska Airlines Same Day Change Lead Product Designer $612K revenue in 6 months InkSoft Easy SSL Install UI Design & UX Copy 34% to near-full SSL adoption

Now building

Building on my own terms.

Side projects keep me honest. No sprint planning, no stakeholders, no compromises. Just decisions I make for tools I actually believe in — what to build, what to cut, and why it matters.


"Everything I do is some kind of experiment and I've been surprised many times that if you have the will to try things, chances are that it works." Jesper Kouthoofd